Improve Your THE LOCAL SEO INDUSTRY: CURRENT STATUS AND FUTURE PROSPECTS

The Local SEO Industry: Current Status and Future Prospects

what is SEO?

This is a question that many people may ask especially those who are new or unfamiliar with internet marketing. SEO means search engine optimization. In layman’s parlance, it’s the process of capturing traffic from search engines like Google listings. Through this analysis, I will provide you with facts about the SEO industry and the current state of the SEO market as well as the future prospects in this area.

Top SEO Players

Like any other industry in the world, the online SEO business has its players. This includes local SEO tool providers, such as small digital agencies, SEO links and web designers among others.

The SEO Players Are Back

Through this analysis, I will provide you with facts about the SEO industry and the current state of the SEO market as well as the future prospects in this area.

However, it is difficult to predict the direction the SEO market may take as there has been no obvious change in the benefits of SEO since 2011.

However, it seems that the demand for local SEO services is increasing day by day and this is something that exists attracting more players thus tightening the competition among SEO service providers.

The main reason people enter into business is profit and expansion of their economic status. In the field of search engine optimization, return rates are promising. That’s because recent SEO research from 12 months shows that all players at least have something to take home. However, returns vary depending on the player’s hard work and experience on the field. For example, according to this research, 34% of SEOs surveyed reported earning less than $30,000 while another group of respondents, 17% reported earning over $500,000 in returns.

From the above figures, it is clear that the size of the organization played a role in determining the revenue. It is beyond common sense that one would assume that a larger organization would have less capital and vice versa. In addition, the presence of part-time SEO as well as market entry for beginners could lead to lower turnover rates due to lower operating capacity. However, it is difficult to predict the direction the SEO market may take as there has been no obvious change in the benefits of SEO since 2011. However, it seems that the demand for local SEO services is increasing day by day and this is something that exists attracting more players thus tightening the competition among SEO service providers.

Emerging trends in today’s SEO feedback

With the above income breakdown, several questions arise. This includes the following:

• Statistically, a large percentage of SEOs earn low income which indicates low prices for SEO

services.

• It is also possible that SMEs do not understand the value of the SEO services provided to them.

• Low income SEOs, those with annual income below $30,000 are also sceptical about whether they can provide high quality services while earning such a low income.

• It is also unknown whether many SEOs will continue to operate as long as their income remains stable.

Current SEO Revenue Per Client

Just like annual SEO returns, SEO revenue for each client also varies. That’s because there are those customers who will pay less than $100 per month while others will pay more than $5,000 per month. This difference in revenue for each customer can be attributed to the quality of services provided as well as the complexity of the services. The volume of business for which the client seeks SEO services also plays a role in determining the amount to be charged. For example, small businesses are paid less because their requirements are much lower compared to large multi-location franchises.

Research also shows that some SEO providers operate at a higher volume. These optimizers offer simple SEO services at very low monthly rates. As a result, these SEO providers end up getting higher leads with a large dedicated network of sales team.

Similarly, some SEO providers offer more comprehensive services in a professional and personalized manner according to the client which leads to fewer number of clients.

Due to the above statistics, it becomes imperative for every search engine optimization (SEO) provider in the current market to operate in a manner consistent with its setup.

Ability to work with modern SEO

Now, SEO is engaging with more clients than in years past. Statistics show that about 40% of SEOs in the market deal with at least 11 clients while 23% of SEOs deal with at least 21 clients. These huge numbers of clients to deal with leads to more audits to be done, more homework, research, reports, and even more client calls to attend. A lot of clients also require a high level of competence so that the quality of services to clients can be assured.

Market Structure for Most SEO

SEOs use many marketing techniques to promote their business. Offline marketing channels like word of mouth are cited by many SEOs as the most effective marketing techniques. This can include the levels of trust and reputation of the company as well as the relationships created during offline campaigns.

Besides offline marketing, SEO also practices online marketing like using LinkedIn and social media. However, most SEOs cite LinkedIn as a better option compared to social networks because it is well positioned for lead generation and networking.

SEO services

The majority of SEO players offer on-site optimization with 91% practicing SEO. Google+ optimization also has quite a few SEOs, with 86% of them saying they provide this service to their customers. As for affiliate marketing, only a small percentage (11%) of SEOs offer this service to their clients.

Other SEO services:

• Content creation/editing

• Building relationships

• Building Citation

• Social media marketing

• Website Development

• PPC

• Create a mobile site

• Video marketing and telemarketing.

The service most requested by SEO clients is onsite marketing, while the service least requested is affiliate marketing. Other services are fairly average. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can open up for them, and therefore tend not to use these services. So SEOs need to educate their customers on these marketing channels so that they can search for them.

When asked about online SEO services that SEOs found effective, 82% of them said that general search is more effective for generating leads. Local search appears to be second only to 62% of SEO survey respondents who chose it. PPC comes in third with 53% while social media comes in fourth with 26%. Daily deals look attractive to most SEOs because only 1% voted for them.

Stressful SEO tasks

5% of SEOs today in the market find link building to be the most daunting and time consuming task. Others, though 15% still agree that writing content is the most boring and time-consuming of all the jobs they do. So it turns out that with 55% of those who find link building boring, this task is also boring for them.

future expectations

This is an outline of what to expect in the near future in terms of SEO business.

Expansion of search engine optimization companies

Compared to previous years, the SEO business is constantly growing and expanding. Most SEOs (nearly 93%) are not only optimistic about expanding their business, but also expect their business to grow. In what appears to be a decisive step to grow their business, most SEOs (82%) are willing to hire more employees to achieve the required levels of growth.

Social media is also expected to grow and become more effective than local directories. This is because most SEOs believe that social media can work best for peer feedback. Mobile phone usage is also expected to grow even more and become important to local businesses.

Increase confidence in SEO business

Unlike other companies, the search engine optimization (SEO) industry is showing good growth in trust among the players. While this is a dynamic and new industry, most SEOs are still willing to hire more employees to help move their business forward. 84% of SEOs sampled in SEO research are also confident that their SEO business will be more profitable as of 2013.

Confidence is also growing that if SEO players increase the understanding of search/social optimization among business owners who use it in the future, it will not only increase the investment rate for business owners, but they will also shift their marketing budgets in other and digital channels channels.

When asked about online SEO services that SEOs found effective, 82% of them said that general search is more effective for generating leads. 84% of SEOs sampled in SEO research are also confident that their SEO business will be more profitable as of 2013. Confidence is also growing that if SEO players increase the understanding of search social optimization among business owners who use it in the future, it will not only increase the investment rate for business owners, but they will also shift their marketing budgets in other and digital channels channels.

How To Use IS SEO A SCAM? THE TRUTH ABOUT THE INDUSTRY

Is SEO a scam? 

The truth about the industry

I frequent many SEO and web marketing forums on a daily basis, and quite often there is a discussion about the SEO industry and ethics. After participating in a number of these discussions, it became really clear that the main problems lie in the fact that no two SEO companies are the same and no uniform methodology. It’s very hard to make statements about the industry as a whole because it’s debatable what exactly “search engine optimization” is. Combine the fact that most SEO companies keep their methodology and campaign strategies a secret and we have a situation where every company is 

completely different with very different results.

Fact 1: There is no standardized SEO methodology. Wikipedia defines SEO as the process of optimizing traffic from SERPs to a website. Of course, the process is very questionable and controversial.

Fact 2: The effectiveness of an SEO campaign depends on the structure of the site, the content of the site, the keywords, the methodology used and how popular the site is. No site can be ranked for a random keyword. SEO isn’t juggling either. It’s logical, problem solving and web marketing mixed together. If your site doesn’t offer any value to users, it probably won’t rank.

Fact 3: Some SEOs do search engine optimization and some do search engine manipulation. Of course, they are all marketed as SEO. Unethical optimization yields results at all costs and is always short-term (usually ending in a forbidden domain name). Ethical optimization opens up the site to search engines and provides long-term benefits.

Fact 4: Many search engine optimization (SEO) companies get paid regardless of whether or not your website gets the same ranking. Unfortunately, this is the case in the industry. Most SEO companies use A, B, and C and move on to the next client. Hopefully the site will be in order. Otherwise, they always have a lot of customers.

Fact 5: Many SEO companies use ethical and unethical internal linking strategies, to maximize profits it is very common for SEO companies to buy aggregate links in India, links to spammy/scraper websites , or sell packages to send Large indices. It is also common for SEO companies to set up lots of nodes with internal links to compensate for the poor quality of site optimization.

I don’t think it’s fair to describe the industry as a whole without knowing what’s wrong with it and how SEO companies can beat it. So how do we define exactly what’s right and wrong in an industry? I have now been associated with the web for over 10 years, and specifically, in the SEO industry for almost 4 years and have seen how big SEO companies operate and have worked with customers who have been burned by past SEO campaigns. In conjunction with several web posts and forum discussions covering the same basic issues, I have compiled a list of the most common issues.

Problem 1: Reward Responsibility

It’s no secret that the vast majority of SEO companies take no responsibility for the results. It’s the fact that no SEO company can guarantee you results (and if they do, they’re cheating you). It's also the fact that the client is in danger of spending money on an SEO company that basically says "we'll do our best". SEO companies simply guarantee that they will do the work to “optimize” the site, but without fully disclosing their methodology, what is the client really paying for? No other industry sells a product without a warranty and there is no list of tasks to be completed. Of course, the job of SEO is essentially selling information and keeping track of the details of the methodology is important, but the combination of confidentiality and irresponsibility for results makes SEO campaigns really risky. So, 

How can an SEO company reduce risk to the client and provide the best level of service?

Answer 1: Referral pricing

The only real way to reduce a client's financial risk is to share that risk. With incentive-based pricing, the SEO company can charge a certain percentage of the total contract (say 70%) to cover IP and time while putting the rest of the contract price (the remaining 30%) with incentives for success. Of course, the incentives and contract percentage will be completely relative depending on the campaign. This first step in risk sharing provides an assurance to the client that the company believes in their methodology and puts some of the financial burden of the campaign on the SEO company. However, at the moment, very few SEO companies are willing to take the risk and charge the same price whether a customer ranks high or not at all (or perhaps ranks low).

Problem Two: Unethical Optimization

Unfortunately, unethical (or black hat) optimization is still very prominent on the web. It is also unfortunate that "SEO" is confused with "Black hat SEO". his is still the biggest problem for SEO companies. Saying that all SEO companies work with black hat optimization is like saying that everyone who sends emails is a spammer. Black hat optimization isn't optimization at all... it's search engine manipulation. With so much money tied up in a high rank, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting these Black hat SEO companies, they will continue to thrive. This makes the industry as a whole look bad and does not reflect the ethics of good SEO companies. Black hat provides quick and short term results, but it is not the best long term option.

The second answer: moral improvement

There is no quick and easy solution to a black hat optimization slick in the SEO industry. I would suggest that all marketing departments research optimization techniques and educate themselves on unethical techniques. No SEO company will say they are doing unethical optimization. It is also wrong to immediately trust a company or product based on their ranking alone. Unethical improvement leads to ratings...not just in the long run.

It would also be beneficial for the major search engines to be more transparent and accessible to SEO companies. Now, the major search engines and SEO companies are not doing things to each other and they have formed a kind of love-hate relationship. For this reason, many ethical SEOs have gradually moved into obscure territory. Ethical optimization seeks to make websites accessible to engines and helps improve engine search results. The problem is that, in particular, search engines bring all the SEO companies together in the same way that informed users do: manipulating the search engine. This is not just that. Search engines don't want to disclose what they consider unethical because they will essentially provide a list of holes in their algorithms that black hat SEOs can address further, but the specific list of "what not to do" will provide a specific list for companies looking for an SEO company search.

Basic Principles of Ethical Improvement

Any campaign that does not adhere to the following rules deals with unethical optimization techniques and should be avoided.

1.) What the user sees and what the search engine sees must be exactly the same. Do not hide anything.

2.) Your keywords (and the resulting optimization) should reflect the content of the page, and your keywords should always reflect what your site is about.

3.) Don't just create pages for search engines. The site must always be supported by both parties (users and search engines). Catering to users only improvement is necessary. Catering to search engines only optimization has gone too far in Black hat.

4.) Do not engage in manipulative internal link schemes such as link farms, aggregate links, link triangles, or any other unethical manipulation of Google's PageRank or link authority. Inbound links should be relevant to the content on your site and you should always be aware of who is linking to you and where your links are coming from.

Problem 3: Assembly Line / Software SEO

As the SEO industry has grown, so has SEO automation. The first thing any potential SEO client should know is that all effective SEO campaigns are customized. There is no list of features that will work exactly the same way on every site. If the SEO company says it is, it means that they are not doing an overall optimization and the campaign is minimal. A good optimization campaign improves site structure, text content and site code. The SEO assembly line does not take into account the unique needs/design of the site and may even work with black hat optimization. SEO software in particular needs to be looked at carefully. There are really only two things that SEO software can do with any site: portal pages (showing engines one thing and users another; this is unethical) or a system of pages designed exclusively for search engines (often called info pages or information and limited to the off-page section). Door pages are 100% unethical and information pages are deep in the grey area. None of these strategies involve website design, keyword analysis, or high-quality text content. The following links are examples of automated SEO software that is freely available on the web. All links are set to "no follow" to prevent sites from receiving link credit on our site. Treehouse SEM does not recommend these sites.

Answer 3: Customized campaign and evaluation

SEO Software may be cheap and inexpensive, but you get what you pay for. Any campaign that will slap on additional pages is just selling you links not an effective SEO campaign. Any SEO effort that consists only of adding a few "optimized" pages to your website will not be optimal. If you want to turn a street car into a racing car, you don't just add racing wires to it. Don't assume that throwing a few pages on your site to target some random keyword is the same as a real SEO campaign.

If your SEO company isn't going to sit down and discuss the layout, architecture, and purpose of the site, it's not providing a quality service. Remember that the vast majority of SEO software is aimed at creating internal / landing pages or simply providing you with data about your site (this data is already free for everyone on the web). Good SEO campaigns take into account both the user and the search engines...not one or the other. An SEO company needs a solid understanding of user experience and search engine optimization and use them together to create a campaign that delivers the best possible return on investment. The end goal should always be customers/sales. Carrying heaps of untargeted traffic often results in very high turnover rates and very low lead conversion.

conclusion

Do your research. Figure out what you want from a positive campaign and then ask the right questions. Make sure the salesperson you're talking to knows what they're selling. If they don't, they are definitely not someone you should get information from. Lots of SEO companies use hard selling tactics and reps are less aware of what they are selling. Ask the following questions and see what they say.

1.) How do you rate the keywords? If an SEO company optimizes all the keywords a customer submits to it, the SEO campaign starts on very shaky ground. Keyword analysis should be done that takes into account the number of searches on all major search engines and the relative competition for these terms. The site should also be compared to the keywords to see if they support each other.

2.) Are you planning to build pages dedicated to storing keywords? Landing pages and portal pages are not effective long-term SEO options. SEO companies love them because you don't have to optimize the rest of the site and it's very easy to add utilities instead of going through surgery.

3.) Will my SEO campaign also help improve the user experience on the site? Clean architecture and ease of use go hand in hand with SEO and help increase ROI. You must want to bring in new traffic and convert it.

4.) Does my revenue model affect keyword selection and overall optimization? Any SEO company that does not optimize based on the target audience does not provide the most effective campaign. The marketing of a comparison e-commerce site for buyers will want to improve the performance of product names and model numbers. An online magazine that wants to increase repeat visits will want to improve its article titles and specific topics. Local businesses will want to optimize for geo-targeted keywords.

5.) I want to improve my website, but I don't want to change any of the existing content or layout... How are you going to do that? Any SEO company that says they will only add to landing pages or hide text sells Black hat. This goes back to the first measurement. You actually say you have a car that you want to modify to make it very fast, but you don't want to modify the engine and the mechanic adds rack lines and charges you the full price.

Thank you for reading Treehouse SEM articles . If you would like to know more about any of these, please feel free to contact us.

About the author: Steve comes from an extensive internet background where he has designed, developed and marketed hundreds of websites. Long from Mississippi where he joined Ole Miss, Steve has moved to San Diego to pursue other challenges in the field of web marketing.

To compete in the rapidly growing search engine marketing market, Treehouse immediately distinguished itself by appointing Chief Technology Officer Davies to head the company, who is one of the most sought after experts in the industry today. DeVries previously worked as a lead technology advisor to a local competitor company, achieving top ratings for major clients such as Entrepreneur, Vegas.com, Viacom, Workopolis and Ziff Davis Media. Davies' experience has brought him a lot of industry attention and made him in growing demand as a speaker at industry events by those looking to pick his brain.

Use SHOULD YOU USE A SEARCH ENGINE OPTIMIZATION (SEO) AGENCY FOR YOUR BUSINESS?

Should you use a Search Engine Optimization (SEO) Agency for your business?

Since paying a search engine to put your business website at the top of their list isn’t cheap, the best thing that can happen is to use search engine optimization or SEO techniques to increase clicks of website and help it work its way to the search engine results page.

The increasing demand for search engine optimization (SEO) services has led to the proliferation of a large number of search engine optimization (SEO) agencies that cater to their business objectives, leading to more companies seeking the services of SEO by asking the question, 

“How to find the best SEO service provider?

8 Benefits of Hiring SEO Agencies to Boost Your Online Presence!

Advertising has become one of the most demanding and important aspects of running a business. This ultimately means that the overall success of your business will primarily depend on the effectiveness of your advertising campaign.

Nowadays, the internet is where everyone is, and this is also the reason why many companies consider promoting their products or services online. To do this, one needs a business website that runs their online marketing campaign. With lots of spam links and many other websites circulating in cyberspace, it is easy for a business website to get lost or stray into the very low SERPs rank, reducing the chances of searchers finding a site. Web seriously.

Since paying a search engine to put your business website at the top of their list isn’t cheap, the best thing that can happen is to use search engine optimization or SEO techniques to increase clicks of website and help it work its way to the search engine results page.

Why should you hire an SEO agency?

Optimizing a website for a search engine can be not only a difficult but also very expensive process, especially since there are many business websites competing for the desired first position in PageRank, using the keywords exactly one.

While businesses may choose to do their own SEO, hiring an SEO agency with SEO expertise will certainly help businesses get a return on investment in the long run. One of the best ways companies can do this is to outsource their SEO needs to qualified SEO agencies.

The increasing demand for search engine optimization (SEO) services has led to the proliferation of a large number of search engine optimization (SEO) agencies that cater to their business objectives, leading to more companies seeking the services of SEO by asking the question,

“How to find the best SEO service provider?

It is obvious that all those looking for SEO agencies will have to make their choices by going through the SEO companies through a careful and thorough audit, so that they can get the best from the search engine for their website.

Benefits of using SEO

One of the most obvious benefits of using the services of search engine optimization (SEO) agencies is their ability to improve the appearance of a business website, but along with that, business owners also raise concerns about having low cost, which can only be considered when companies recognize it benefits of using services Search engine optimization agencies. In more ways than one, here are some of the benefits of using SEO services, especially the right ones, that can allow businesses to achieve the following benefits.

Target traffic

As businesses embark on a search engine optimization (SEO) marketing campaign, be aware that the entire marketing campaign can fall flat on its face if the business is unable to reach the masses, ie. target audience. It doesn’t really matter if your business website attracts hundreds of clicks a day, if those visits aren’t from your target demographic, you’ll just see them spend time on your website without actually making a purchase , which is the exact opposite of your marketing goals.

Get a well-designed business website

While search engine optimization is essential for businesses to compete with each other online, the importance of website design cannot be underestimated. While using the services of a good SEO agency can get you good marketing copy for your website and effective use of relevant keywords, having a smartly designed website will help a lot when it comes to attracting people and even the search engines on your website. This is true because search engines constantly evaluate various aspects of the usability and overall design of a business website.

price strength

The truth is that while the use of radio and TV advertising can be an effective marketing strategy for a commercial product or service, it can still be very expensive, especially for start-up companies. By taking care of their online marketing needs and employing the services of an experienced search engine optimization (SEO) agency, a business can reach thousands or even millions of people who would not otherwise be able to.

Implement SEO best practices

Hiring an experienced SEO agency will allow you to get information about the different approaches they adopt in their SEO tactics. Hiring an SEO agency that has been in the game for a while will also give you the added benefit of not having to worry about it using any SEO techniques when working on your company website.

Hiring SEO specialists will ensure that your website climbs the search engine rankings without resorting to illegal practices or shortcuts that can lead to short-term rises in website ranking, but will ultimately make your website pay the penalty. .

Access to the latest search engine optimization techniques

It goes without saying that the field of SEO is constantly evolving, which means that it is important for businesses to stay up-to-date with the latest SEO techniques that can help them stay in the game. However, companies often have little or no time to keep up with the latest developments in SEO techniques. However, the SEO services agency is all about being proactive to stay abreast of the latest search engine news and changes in SEO techniques.

new equipment

With the last point in mind, SEO agencies are masters of hopping on a variety of online marketing tools that help increase the value of your marketing strategy. Whether it's using web analytics to perform search or conversion tools that track and report keyword usage, SEO agencies know how and where to find the information you need to save time and reduce in-house costs.

Comprehensive knowledge of search engine optimization

As mentioned earlier, search engine optimization (SEO) agencies are often the most skilled at dealing with various online marketing sectors, largely due to the nature of their work. As a result, an SEO agency is able to solve a lot of problems that a company cannot handle on its own. A search engine optimization agency (SEO) can work with the company to provide an additional perspective, when it comes to understanding and developing marketing strategies for different sectors and different types of business websites.

the important thing

Finally, search engines like Google have well understood that websites that do not add value to the online search experience are not worth mentioning in their index. Moreover, in some cases, Google may also decide to drop your website from the SERPs altogether if you use spam to get a higher page rank.

The two main goals of SEO agencies that develop marketing strategies to advance your product or service online, are to make sure that your online content is interesting and that no techniques are used to achieve your goals. So, are SEO agencies worth it? exactly! 

However, the SEO services agency is all about being proactive to stay abreast of the latest search engine news and changes in SEO techniques. As mentioned earlier, search engine optimization (SEO) agencies are often the most skilled at dealing with various online marketing sectors, largely due to the nature of their work. A search engine optimization agency (SEO) can work with the company to provide an additional perspective, when it comes to understanding and developing marketing strategies for different sectors and different types of business websites.

10 Secrets to Hiring the Right SEO Company

A Guide To 10 SECRETS TO HIRING THE RIGHT SEO COMPANY

Even if you are armed with an abundance of SEO knowledge, you may still need the services of a professional SEO company. Having a solid knowledge of SEO is not necessarily enough in some cases. Even if you do your best to try to get a good ranking for your site, you may still end up wondering why your site isn’t performing well. To begin with, you need to understand that your entire website needs to be optimized with all elements. Not only that, but your website needs to be maintained regularly. SEO is an ongoing process that requires significant time and effort. To simplify things, it would be best to use the services of a competent SEO company to do the work for your website.

There are many SEO companies today, and there are lots of reliable companies as well as unreliable ones. Therefore, it is very important that you choose the perfect SEO company. Here are 10 important points to keep in mind when choosing SEO services:

A book of tours

Does your SEO company provide you with a site evaluation guide? A reliable SEO company should be able to provide you with a comprehensive analysis of your website, in terms of ranking and design structure. This can be done by conducting a website audit. The result of this website audit will allow the SEO company to suggest you how much work needs to be done to achieve a certain level of ranking. They should be able to advise and troubleshoot any performance, feature and design issues that may prevent your pages from being read or indexed.

Key vocabulary learning tools

What tools does an SEO agency use for keyword research? Do they provide competitive analysis based on your chosen keywords? Understanding the methodology used by an SEO agency to evaluate keywords or searches is very important. It will be of great benefit if you do your necessary research using basic tools, such as conducting keyword research and analysis through the use of Google AdWords Keyword Planner.

Back links on the site

Where will the SEO company return links from? Backlinks are just as important for SEO, if not more, than for on-site optimization. Your SEO company should be able to get high-quality backlinks from reputable websites that are closely related to your niche. Ask your SEO company what techniques they use to collect backlinks.

cost structure

A reliable SEO company won’t just give you a quote once they figure out how much work to include. The higher the pay, the less likely you are to get good jobs. It also does not guarantee that the price offered will be consistent and commensurate with the services you expect the SEO company to provide. A good SEO agency should be able to provide you with a range of services on which the performance and pricing contract will depend.

schedule of hours

Does your SEO company give you a timeline? With hard work and good planning, results can be achieved on time. Some SEO companies offer SEO plans that claim to put you on the first page of search results in just 10 days. But, in reality, no SEO company can guarantee you a number one position on Google within 10 days.

A search engine optimization (SEO) campaign will take 6-18 months to deliver the best results you expect. Make sure you don’t give up on false promises. On the contrary, avoid SEO services that give you a time limit. A good SEO company knows that optimization is an ongoing process and should be able to provide you with regular maintenance, customer support, and proper upgrades.